The Lazy Peoples Guide to start Writing Blog Posts & How to Write Better

I am the laziest there is, no doubt about that! I am also not a great writer. I am a decent writer and believe I have a pinch of talent writing text — even though I’m Swedish and the midsummer snaps make me splutter for the most of the year. By the way — for those who don’t already know; those snaps are disgusting, but us Swedes have to drink them anyways because that’s how it always has been. Ridiculous!? Yes!

The Myth: writing is hard and time-consuming

Your companion — the brain, thinks that writing articles is a long process that takes valuable time from doing other(funnier) stuff — like scrolling through page after page on Wish, or reach level 2375 in Candy Crush Saga.

The brain fools you everyday. It tells you that eating a bag of smågodis is a good thing, It tells you that getting Pizza is the right thing to do, and it even makes to you believe it is good for you.

It’s the same when it comes to writing blog posts. The brain will try to make you eat that pizza, but instead your should tell the brain that you are in charge, and that you will do what’s next on your to-do list; write that blog post! That’s how you should do it.

In other words: Eat That Frog! 🐸

David Allen — Creator of the Getting Things Done® methodology, said that the brain is not good at holding ideas, it is good at having them.

True! But let’s have those ideas and put them in our Inbox, and deal with them later.

The Reality: writing blog posts is fun, and not very time-consuming

The reality is that writing blog posts does not take more time than you spend on social media each week. Facebook takes in average 35 minutes each day, and In 7 days thats about 4 hours.

Across today’s most popular social media platforms, people are spending the following daily averages:

YouTube: 40 minutes

Facebook: 35 minutes

Snapchat: 25 minutes

Instagram: 15 minutes

Twitter: 1 minute

Read full article and see Infographic here

However, creating content is one of the most valuable things you can do for your business in the long run. I may sit in hours on social media, or searching for the best font for a web page, or being stuck in OmniFocus creating a workflow that makes it easy for me to create blog posts, instead of creating them. Yeah… almost as silly as those snaps!

You have to make a decision though. If you should be in the business of writing, you can not be that lazy. Consider taking 15 minutes each day from your social media obsession, and you will have some great content in the end of the week.

4 valuable tips that will help you finalize your post today, and prove to your brain that writing is both fun and easy

Always outline before you start writing!

If I only was allowed to give one tip, this would be it!

Your would never record a movie without having a manuscript, right? Same thing with writing — you should outline first(writing the manuscript), then you make your first draft.

Outlining will also help prevent Writer’s Block, because if you stuck in one part you can go on to the next.

I use OmniOutliner for creating my outline, but a text file will work as well.

Setting the timer ⏲

Set a timer as you start writing. I guarantee that it will not take as long as you think. As a matter of fact, you will be able to write an awesome post in less than one hour. Much less! This is valuable for you to know, next time you’re sitting down to write.

Spelling and Grammar Check, with Grammarly

My English writing(and certainly not my speaking) is not perfect. English is not my primary language, so maybe that’s not strange at all. I don’t think it matters for the most part though. Would you mind if my grammar wasn’t 100% correct? Probably not, but at least I feel that when writing to you I want it to be professional.

When you (think) are satisfied with your text, add it to Grammarly(web app). You will probably be amazed how much it actually finds!
When you (think) are satisfied with your text, add it to Grammarly(web app). You will probably be amazed how much it actually finds!

I found Grammarly a while ago. It’s a free service, but you can pay($29.95/month or $139.95/year) for additional correction. I decided to see it as an investment and pay for it. Grammarly will catch errors that your eyes may skip. At least my eyes, but again — those snaps!

If scoring 100 I feel confident enough to publish my post!

A score of 100 means that Grammarly things your text is correct. Yay!
A score of 100 means that Grammarly things your text is correct. Yay!

You don’t need to buy Grammarly. The free version is great. If you like it you may consider making the investment. It’s well worth it if you have decided to be a blogger.

Make a schedule when to publish your remarkable post

You don’t have to post everyday, but you have to be consistent if you want readers. That’s why you should plan your posts. Because if you don’t, I can guarantee it will drain into the sand.

The Conclusion

Writing blog posts is important for your business. You will gain trust among your growing amount of followers, and if they trust you, they will buy everything you tell them to buy.

It is not that hard or time-consuming as you may think writing a blog post. Just get going, and get used to it.

You’ve probably heard the expression “Content Is King”. Google — which has 75% of all the search traffic, 4,464,000,000 searches every day — loves great content! If you want to drive traffic to your blog, your articles has to be good. I will not go deeper in to this, because that’s an full length article on its own.

Thank You!

If you like what you read here at, I would appreciate if you could hit that Follow button.

Twitter: @frogabel

Bonus: Learn about the Swedish midsummer

This page contains sponsored links. There is no disadvantage to you, so I kindly ask you to use those links because it partly pays for expenses I have for delivering this content. Thank You!

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OmniFocus Tip #1: Clutter free with the “In-N-Out” Perspective

An OmniFocus Series by

This post is my first in a — probably very long — series of OmniFocus tips. Hit that Follow -button and get first in line to explore the things I’m about to reveal.

Is it just me, or is the list of all those small and quick tasks just like garbage cluttering the streets?

Just as I want a clean desk when I sit down to work in the morning, I want a clean OmniFocus space filled with relevant tasks that I can jump right on.

Those small tasks should be completed. They will contribute to a better environment, and stop annoying you.

What is a “small and quick task” — by my definition?

Tasks taking less than 15 minutes and that I can complete wherever I am.

“Run to the store and buy some milk” does not apply since it requires engagement — even though it would probably take less than fifteen minutes.

How to deal with small and quick tasks in OmniFocus?

The “In-N-Out” Perspective

Perspectives comes with the Pro version of OmniFocus. If you don’t have Pro and you want to follow along in this series, I strongly recommend you to upgrade now.

The idea here — as you probably already understand — is to collect all the simple(low effort) task in the In-N-Out Perspective.

But how do we do that without using a specific context, specific project or any specific tokens within the title? Well, the idea is simple. We use the not so often used Estimated Time -setting!

When you’re doing your review, and you run in to tasks that are falling under the small and quick task -category, simply set the Estimated Time. If you follow the setup below — every task that can be done under 15 minutes will show under the In-N-Out Perspective.

To add a new Perspective to OmniFocus, follow these steps:

OmniFocus Pro — Mac

  1. Add a new Perspective by selecting Add Perspective from the Perspectives menu, alternatively press ⌃⌘P and add a new Perspective by pressing the + in the bottom left corner.
  2. Type “In-N-Out” and press enter.
  3. Check the ⭐️ to add it to the Perspectives sidebar.
  4. Optional: If you like to have little prettier icons than the ones shipped with OmniFocus? See Bonus Tip.
  5. Optional: Add a keyboard shortcut(like ⌘4) for easy access.
  6. Set it to Don’t use project hierarchy, 
    Group actions by:
    Sort actions by: Flagged, 
    Filter by status: Any Status, 
    Filter by availability: Available, 
    Filter by duration: 15 min, 
    Filter by contexts: All Contexts.

OmniFocus — iOS

If you add the Perspective in OmniFocus on your Mac, it will be synced automatically to your iOS device. If you still need some guidance, see OmniFocus 2 for iOS User Manual — Working with Perspectives.

Using the “In-N-Out” Perspective — My Example

In my weekly review — or when I add tasks from the inbox — I add an approximation in the Estimated Time field. That’s all! Now all small tasks will show up in my “In-N-Out” Perspective.

Bonus Tip

If you are like me and want to pay attention to details, not only for a better look and feel, but also to make it easier for your brain to organize. Josh Hughes has created a free set of icons for OmniFocus 2. Isn’t that great!?

Download it here

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Eat The Frog: a.k.a. do the task you avoid the most, first

You have probably heard this frog metaphor once or twice before, especially if you’re a geek when it comes to task management. So, what does this metaphor mean?

Everyone has one or multiple tasks they avoid doing. It may be sending in papers for tax purposes, removing that wasp nest in the garage.

The tasks that you have the most tendency to avoid. Complete those first! To wait is not an option since they will be harder and harder to finish the longer you wait. Work on them until you’ve checked them off!

Always eat the ugliest frog first. Then, the less ugly frog will not taste as bad as the first one. If you stare at the ugliest frog too long, you will avoid eating it even more, so it’s important to eat it right away.

Three reasons why you should do the hardest tasks first(eating the frog)

There are plenty of reasons, but those are the most prominent.

  1. In the morning you are more likely to complete hard tasks.
  2. Your mental anxiety over these tasks will go away. You will feel good for the rest of the day and will complete more tasks.
  3. These tasks are most likely important since they’re still on the list. Finish them is a big win.

How to “eat the frog”?

I will cover this in coming posts here at, so make sure you hit that Follow -button right away. There is a lot for me to reveal and for you to learn.

Can’t wait?
There are a plethora of books written about eating frogs, and of course, they go a little deeper into the subject.

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My business has ADHD, but that’s OK!

Who decides what’s normal? ADHD is just a synonym for Brain 2.0

This story is about running a photography/online -business, diagnosed with ADHD and the fact that I like it.

I started this blog because I needed a place where I can be completely honest. Without filters, proofreading, sales pitch or anything keeping me from writing what I want.

With that said, this is not an ADHD blog where I write about my personal life. I will get into the details how I work, what tools/services I use, methods and tricks to increase productivity.

Photographer, Online Business Entrepreneur, Father and diagnosed with inattentive ADHD

I would like to tell you a short story about a 32-year-old photographer, moving to another part of Sweden for family reasons, took his business with him, got diagnosed with ADHD and at the same time, he builds an online business. Now, a few years later he starts a blog on that focus on getting things done. Quite the opposite what he should do with that diagnosis of his.

Getting things done is something that can be hard, especially with ADHD. Sudden changes can make you fall off the horse, and it is not easy to get back up. I get excited when new clients phone me and want to hire me for their wedding or another assignment, but at the same time, I get some level of performance anxiety. I don’t feel I have full control over the situation, and the fact that I’m not comfortable in social context give this fear extra fuel.

I’ve learned some things though. When you do something with assertiveness even though you don’t feel confident, it may be possible to fool the brain to feel confident. There are a couple of scenarios where I feel confident even though I probably shouldn’t.

  • Playing guitar in front of a crowd of thousands is something I did for a while, and when on stage I get into the role of a rockstar. I do not fear; I do not hesitate… I deliver! *blink*
  • Holding presentations/demos for people more experienced than me would have been terrible if I did not learn to get into a role of my listeners master. Even though they are more experienced than me -they don’t know that.

I’m not an expert, but wouldn’t the thinking-uplifting-thoughts technique go hand in hand with that weird form of therapy where you force a laugh and fool your brain to release endorphins?

Well, there is a lot to tell about running a business with a diagnosis like ADHD. These problems are most obvious, to me:

  • Pushing deadlines on stuff that is tedious, like accounting and boring government papers I need to handle.
  • Challenging to keep stuff in my head. For instance, if a client gives me the dates and specifics for a shoot, I will not remember it if I do not take notes.
  • Deal with the wrong things, even though I know it. For example writing this post even though my list is full of stuff I should do first.
  • A simple phone call feels like a hike over Mount Everest

I fight with this stuff every day. For someone without ADHD it’s easier just to do the stuff that is important, but for me, it’s almost like these dull things are filtered and stuffed somewhere deep inside my head, for later.

Photo: Johan Pehrson

Before I knew about my diagnosis, I didn’t realize that some of my biggest problems — when it came to behavior, was because of this diagnosis.
Now when I know why, I realize that, knowing — that’s a good thing.
It is very satisfying to know that a lot of my problems — those I had in school as well as other social contexts — was because of my ADHD. And it is equally pleasing to know that things I do wrong now are not just me being lazy, it’s my brain playing me some tricks.

Forget about ADHD. You just have another type of brain — Created to do amazing stuff in other ways. Who decides what’s normal? ADHD is just a synonym for Brain 2.0.

I’ve learned more about myself the last year than I’ve learned in my whole life. There is so much about me that I don’t want to change, and I’m not sure I would have a better life/business without ADHD!

View story at

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